Business & Economy · 1 view
Hailey Bieber sold Rhode to e.l.f. Beauty after she and cofounder Lauren Ratner addressed their main fear in an acquisition
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Brief read Under 1 min brief 28 words
Summary
“It’s my baby, it’s our baby,” said Bieber, who conceived the makeup and skin care brand as a line of personal must-haves she always has in her routine.
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