Gunna Launches SB The Label Imprint & Releases ‘Pop It’ Video With… | HappeningNow.news

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Gunna Launches SB The Label Imprint & Releases ‘Pop It’ Video With Tennis Star Coco Gauff: ‘A New Chapter for Me’

Gunna is now his own record label boss. The Atlanta rapper officially launched his SB The Label imprint in partnership with Atlantic Records on Friday (Oct. 9).

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Gunna launched his own imprint, SB The Label, in partnership with Atlantic Records on Oct. 9. The Atlanta rapper’s new roster features emerging acts Casper Bluff, Dracc and Nechie, who previously collaborated with him on the 2025 track “I Can’t Feel My Face.”

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