Cybersecurity · 1 views

Google to use UK and EU user IP addresses for ad personalization

From August 3, 2026, Google will use IP addresses from UK, EEA and Switzerland users for ad measurement and personalization.

Source BleepingComputer AI Summary Updated 3h 38m ago

Story intelligence Beta

Freshness Fresh Updated 3h 38m ago

Confidence Limited Single-outlet story

Coverage Single outlet

Views 1 Community interest

Read time 1 min ~43 words

AI Summary

From August 3, 2026, Google will use IP addresses from UK, EEA and Switzerland users for ad measurement and personalization. It lands as the ICO weighs new consent rules, and years after Google itself called using such signals to identify devices "wrong." [...]

Read full article on Bleepingcomputer

AI summaries can be wrong sometimes—always verify important details using the source article.