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GMC marks 25 years of Hummer with limited ‘ICON’ EV as sales sink 55%
GMC is marking 25 years of the Hummer nameplate with the Hummer EV ICON 25, a limited-run edition of its all-electric supertruck that revives the yellow paint of the original H2.
Summary
GMC is marking 25 years of the Hummer nameplate with the Hummer EV ICON 25, a limited-run edition of its all-electric supertruck that revives the yellow paint of the original H2. The tribute arrives at an awkward moment: Hummer EV sales fell nearly 55% in the first half of 2026 as demand for pricey electric trucks cooled.
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