AI Summary

Gene Schwam, a veteran Hollywood publicist who represented stars such as Elvis Presley, Judy Garland, Julie Andrews, Barbara Eden and director Blake Edwards, died at age 96. In 1954 he was employed alongside fellow publicist Stanley Cowan earning $35 per week before leaving the firm to launch his own agency. The following year he partnered with Adeline Hanson to establish Hanson & Schwam Public Relations, marking the start of his independent career in entertainment publicity.

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