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FTC lawsuit alleges Amazon has been ‘secretly and systematically’ overcharging for ads
Amazon responded saying the FTC’s claim ‘fundamentally misunderstands how advertisers behave. ’
AI Summary
The Federal Trade Commission and 22 state attorneys general have filed a lawsuit against Amazon, alleging the company used a “secret ad surcharge” that inflated the cost of advertising on its website and app. The complaint asserts that Amazon deliberately raised ad prices and that the increased costs were largely passed on to American consumers, according to FTC chairman Andrew Ferguson’s blog post. The suit seeks to address the alleged pricing practices and their impact on consumers.
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