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From $900 Million to Rock Bottom: How Reese Witherspoon’s Hello Sunshine Cratered After Candle Media’s Big Bet | Analysis
Kevin Mayer and Tom Staggs wagered that the actress and producer’s star power could drive new revenue streams.
Summary
Kevin Mayer and Tom Staggs wagered that the actress and producer’s star power could drive new revenue streams. It didn’t work out In 2021 Candle Media co-CEOs Tom Staggs and Kevin Mayer took a massive bet on Reese Witherspoon’s Hello Sunshine when they acquired a majority stake in the company at a head-scratching $900 million valuation.
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