AI Summary

Ziad Kebbi, a veteran of Sony, Endemol and Talpa, has been appointed Managing Director of MForMedia, a Dubai‑based production company founded by Khalil Homeissy and Ralph Matar ten years ago. In his new role, Kebbi will steer the firm toward a strategy focused on owning intellectual property. He noted that “the best stories from this region have not been told yet,” indicating a push to develop original content from the Middle East and North Africa. The company’s shift aims to build a portfolio of IP that can be leveraged across platforms and markets.

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