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Ford’s Fathom electric pickup to start at $28,350
Ford announced the name and price of its most important electric vehicle in years on Thursday: an electric pickup called the Fathom that starts at $28,350.
Summary
Ford announced the name and price of its most important electric vehicle in years on Thursday: an electric pickup called the Fathom that starts at $28,350. It’s the first vehicle on Ford’s new Universal EV Platform, and the company is hitting that price with no federal tax credit to lean on. That’s the whole point.
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