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Ford launches a ‘privacy promise’ and explains how and why it uses customer data
As Ford prepares to launch a new generation of connected cars, the automaker is making a public promise about how it will handle that information.
AI Summary
Ford announced a “privacy promise” as it readies a new generation of connected cars, pledging an explicit commitment to keep vehicle data safe and give owners control over what is shared. The automaker also launched a dedicated website that explains how, where and why it uses customer data and provides instructions for adjusting those settings. This initiative aims to increase transparency around data handling as Ford expands its connected‑car offerings.
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