Energy · 40 views
For Lagging Automakers: Stop Pouring Money Into The Wrong Powertrains
Lagging automakers should stop funding gas, hybrids, and short-range PHEVs; prioritize range-extenders and EVs.
Summary
If you’re a company like Honda, Toyota, GM, Ford, Nissan, or any other volume manufacturer that’s still playing catchup on electrification, the next few years will decide whether you remain a real product company or slowly turn into a dealer network for stronger players. Capital is finite. Engineering talent is finite. And the window to make smart choices is closing.
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