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FinancialContent - Mattel Shares Plummet 24 % as Holiday Sales Slump and Dim FY2026 Guidance Shake Investor Confidence
EL SEGUNDO, CA — Shares of toy powerhouse Mattel, Inc. ( NASDAQ: MAT ) experienced a devastating sell-off on February 12, 2026, plummeting 24% in a single trading session.
AI Summary
Mattel shares fell 24% on February 12, 2026, after the company released a fourth‑quarter earnings report that disappointed investors and a fiscal‑year 2026 outlook that raised doubts about the long‑term viability of its post‑Barbie strategy. The drop erased billions in market capitalization, the steepest decline since the pandemic. The decline was driven by weaker 2025 holiday sales and a significant downward revision of 2026 earnings per share. Mattel is now facing an inventory glut, brand fatigue, and a consumer shift away from traditional physical toys toward digital and collector‑focused experiences.
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