FIFA’s foray into dynamic pricing may be backfiring by keeping actual… | HappeningNow.news
Published Date: June 02, 2026

Business & Economy Fortune 59m ago

FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand

Tickets for the final match on July 19 cost as much as $33,000.

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Tickets for the final match on July 19 cost as much as $33,000.

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