Energy · 1 views

Ferrari replaces marketing chief after Luce EV launch backlash

Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Lu…

Source Electrek AI Summary Updated 1h 46m ago

Story intelligence Beta

Freshness Fresh Updated 1h 46m ago

Confidence Limited Single-outlet story

Coverage Single outlet

Views 1 Community interest

Read time 1 min ~56 words

AI Summary

Ferrari has replaced its long-serving chief marketing and commercial officer, Enrico Galliera, just weeks after the rocky debut of the Luce, the automaker’s first electric car. The company named former BMW Italy boss Massimiliano Di Silvestre as Galliera’s successor, effective July 1, after a launch that wiped roughly 8% off Ferrari’s stock in a single day.

Read full article on Electrek

AI summaries can be wrong sometimes—always verify important details using the source article.