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Ferrari Luce first look: going where combustion can’t follow
Ferrari unveiled the Luce today in Rome, completing a three-act reveal that started with specs last October and continued with the Jony Ive-designed interior in February .
AI Summary
Ferrari's Luce marks a significant shift in the company's approach to electric vehicles. The Italian automaker has unveiled its first all-electric model, departing from traditional combustion-powered designs. The Luce's design challenges conventional notions of what a Ferrari should look like and who it should cater to. The vehicle's appearance and features, including its interior, have been carefully crafted to evoke emotions and create a distinct driving experience. While the Luce's capabilities and performance remain to be fully assessed, its unveiling represents a pivotal moment in Ferrari's transition to electric power.
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