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Fast fashion's carbon footprint can be reduced across its life cycle, new study suggests
Fast fashion is built on cheap, short-lived garments, especially cotton and polyester T-shirts. To sustain its profits, the industry relies on high production frequency, short product lifespan and a globalized supply chain.
AI Summary
A new study notes that fast‑fashion’s reliance on cheap, short‑lived cotton and polyester garments, high production frequency, brief product lifespans, and a globalized supply chain makes the sector a major source of worldwide pollution. The research suggests the industry’s carbon footprint could be lowered across its entire life cycle.
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