Entertainment · 4 views
Fanatics Studios’ Next Big Media Play Is the NBA All-Star Game
The studio, a joint venture between Fanatics (founded by Michael Rubin) and OBB (founded by Michael D. Ratner), has been named creative and event production partner for the NBA All-Star Weekend.
Summary
The studio, a joint venture between Fanatics (founded by Michael Rubin) and OBB (founded by Michael D. Ratner), has been named creative and event production partner for the NBA All-Star Weekend. The multiyear deal tips off in 2027 in Phoenix, Arizona, with Fanatics Studios developing in-arena events, competitions and original content connected to the weekend. The studio will work with the NBA and media rightsholder NBC Sports through the deal, working on production and developing new event programming.
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