Business & Economy · 24 views
Exclusive: Struggling DraftKings awards $30 million marketing contract to cofounder who recently stepped down
DraftKings has fallen on hard times. Under pressure from prediction markets , the betting site has seen its share price fall 44% in the past year and has endured significant layoffs.
AI Summary
DraftKings, facing a 44% share decline and recent layoffs, has entered a marketing agreement worth up to $30 million with HardScope, a media platform founded by former president and co‑founder Matthew Kalish. The deal was approved by the board after Kalish stepped down in March. HardScope will arrange promotional placements with podcast hosts and other creators, earning a commission of up to 14 percent of the contract value.
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