Summary

Asher Davis was vaguely aware that subscription-based car perks had “become a thing,” he said. But when the 33-year-old was thrown into the new-car market unexpectedly, after nine years of blissful ignorance, what he found disturbed him: as far as he could tell, the roster of new cars with no subscriptions attached had dwindled drastically. Davis’s frustration is aimed less at any single subscription—offerings run the gamut from remote start to horsepower upgrades—than at the market’s direction.

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