Summary

European producers no longer competing just with each other but against American studios and streamers, YouTube and social platforms must get new public and private financing to grab audience attention and international revenues, the MIA Market heard Monday. Giuseppe Abbamonte, director for media policy for the European Commission , told the Rome conference the challenge from international competition, especially from U.S. digital platforms such as YouTube, was moving to ensure European producers could attract foreign financing for homegrown projects, while retaining control of original IP.

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