Summary

Clipfarming, influencer screenings, and meme-bait popcorn buckets: promoting a movie in the internet age is often a full-court offensive to get noticed. In that spirit, why not just get down to business and resort to modern civilization’s oldest method for seeking attention: dangling some money in people’s faces? That’s what the marketing teams behind Amazon MGM Studios ‘ “ How to Rob a Bank ” and Skydance’s “ Ebenezer ” have tried in the weeks leading up to their shared November 13 release to North American theaters.

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