Story Brief

Dyson Whenever Dyson enters a new product category, it causes quite a stir. From hairdryers and styling tools to headphones and wearable air purifiers , the company has certainly applied its expertise in moving air to surprising places. With the announcement of the Dyson CameraJet today, the vacuum maker is taking its cleaning prowess to your mouth. That name certainly doesn't make things clearer, because when you think of a camera and a jet you probably don't say: "Aha!

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