Entertainment · 53 views
Disney Sells Out Super Bowl LXI Ad Inventory
The company closed its 2026 upfront negotiations, with volume commitments up double-digits year over year Disney has sold out ad inventory for Super Bowl LXI, drawing 58 brands across 34 distinct categories, including financial services…
Summary
The company closed its 2026 upfront negotiations, with volume commitments up double-digits year over year Disney has sold out ad inventory for Super Bowl LXI, drawing 58 brands across 34 distinct categories, including financial services, candy, personal care. and software. Nine of those brands are advertising in the Super Bowl for the first time.
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