Disney CFO says this one sector is critical for driving customer… | HappeningNow.news

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Disney CFO says this one sector is critical for driving customer lifetime value: ‘It’s just on fire’

Good morning. Live sports has become a strategic battleground for media companies and technology platforms competing for consumer attention and advertising dollars.

Source AI Summary Published September 10, 2026 Brief Under 1 min brief
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Disney’s chief financial officer, Hugh Johnston, highlighted live sports as a key driver of customer lifetime value, describing the segment as “just on fire.” He made the remarks during a question‑and‑answer session at the Goldman Sachs Communacopia + Technology Conference on Wednesday, noting that both viewers and advertisers are intensely engaged with live sports content. Johnston framed the booming interest as a strategic battleground for media firms and tech platforms competing for attention and ad revenue.

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