Entertainment · 37 views
Creatorverse: TV’s Upfront Season Is Starting to Embrace Creators
Here’s how NBC, WBD, Disney, Fox and more pitched creators to advertisers during TV’s biggest week Before this upfronts season began, I predicted it would be a creator-heavy week for TV networks begging for advertising dollars.
Summary
Here’s how NBC, WBD, Disney, Fox and more pitched creators to advertisers during TV’s biggest week Before this upfronts season began, I predicted it would be a creator-heavy week for TV networks begging for advertising dollars. In reality, it’s been more like a creator drip than an opening of the floodgates.
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