AI Summary

Dutch Bros CEO Christine Barone joined every other senior leader for a two‑week bootcamp designed to teach executives how to pour drinks and operate stores as “broistas.” The program required all top managers at the $7.5 billion coffee chain to work behind the counter and learn day‑to‑day store tasks. During the training, the chain’s employees openly pointed out the executives’ errors, holding them accountable for their performance on the floor.

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