Chipotle now has more demand from lower-income diners than… | HappeningNow.news

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Chipotle now has more demand from lower-income diners than higher-income ones

The fast-casual chain says menu-price increases helped results. It also noted rising beef costs and “higher protein usage” as people try to find ways to pack more protein into their diets.

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Chipotle expects modestly higher sales this year as its drive‑thru “Chipotlane” concept expands to additional locations. The chain said menu‑price increases contributed to the improved results, even as it faces rising beef costs. It also observed that customers are using “higher protein” ingredients to add more protein to their meals. The report notes that demand is now stronger among lower‑income diners than among higher‑income ones.

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