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Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index

“Culture has always been a business driver," the talent and brand advisory firm says at Cannes Lions.

Source Hollywood Reporter AI Summary Updated 1h 56m ago

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“Culture has always been a business driver," the talent and brand advisory firm says at Cannes Lions. "For decades – even centuries – it has influenced how time and money are spent."

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