Business & Economy · 2 views
Bilt’s CMO is betting big on marketing that's hard to measure
Business & Economy 
Story intelligence
Coverage Single outlet Single-outlet story
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Brief read Under 1 min brief 20 words
Summary
Bilt's CMO Zoe Oz focuses on turning customers into brand ambassadors through live experiences and merch, shifting from traditional ads.
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Part of CMO coverage 17 tracked stories
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