AI Summary

Marcus Arthur, newly promoted to chief executive of BBC Studios’ global channels and streaming, explained that the company must balance a streaming‑first strategy with the continued profitability of linear TV. He noted that the BBC’s commercial arm, which operates across 100 countries, still generates significant revenue from traditional linear channels. Arthur said the challenge is to position the BBC for a future dominated by streaming while maintaining the business model that has worked well in many international markets. He emphasized that both platforms must coexist as part of the company’s overall strategy.

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