AI Summary

Brands such as Kohl’s, Wendy’s and Netflix are shifting from traditional paid advertising to mimicking everyday internet users by inserting themselves into existing online conversations. The change reflects a belief that simply purchasing ad space no longer secures attention amid the thousands of posts people scroll each day. By adopting meme‑style content and joining the dialogues already happening on social platforms, these companies aim to capture consumer focus more organically. This strategy signals a broader move toward participatory, conversation‑driven marketing.

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