Story Brief

Over the first half of 2026, Asia surpassed both North America and Europe to become the world’s leader in streaming scripted orders, the researchers at Ampere Analysis have found. From January through June, 36 percent of “first-run scripted TV orders from the leading global streamers” (Prime Video, Apple TV+, Disney+, HBO Max, Netflix and Paramount+) originated in the APAC (Asia-Pacific, which encompasses countries in East Asia, South Asia, Southeast Asia, and Oceania) region.

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