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As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube
While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, with its latest move bringing Peacock directly to YouTube.
Summary
While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, with its latest move bringing Peacock directly to YouTube. On Monday, NBCUniversal and YouTube announced a multi-year global strategic partnership, bringing Peacock’s Premium plan to YouTube Premium subscribers in the U.S. starting in early 2027. This gives millions of viewers access to Peacock’s full lineup, including NFL and NBA coverage, “Saturday Night Live,” “Love Island USA,” “Law & Order: SVU,” and Bravo favorites like The Real Housewives franchise.
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