As it lays off developers and closes studios, Xbox gets into the… | HappeningNow.news

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As it lays off developers and closes studios, Xbox gets into the movie business

Asha Sharma's latest big move is all about bringing "franchises" to the world in ways that don't involve games.

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Xbox is creating a new division, Xbox XP, to manage film and television projects, consumer products, strategic partnerships, and live experiences. The unit will focus on extending Xbox franchises beyond games, aiming to bring those properties to broader media formats. This move follows recent layoffs and studio closures within the Xbox development network.

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