Business & Economy · 21 views
As buyers make decisions through LLMs, Bobcat's Laura Ness Owens is focusing more on customer experience
With more buyers turning first to LLMs to find products and solutions, Laura Ness Owens, CMO of Bobcat is focusing more on customer exper…
Source Business Insider Story Brief Updated July 2, 2026
Business & Economy 
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Story Brief
With more buyers turning first to LLMs to find products and solutions, Laura Ness Owens, CMO of Bobcat is focusing more on customer experience
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