Business & Economy · 40 views
As buyers make decisions through LLMs, Bobcat's Laura Ness Owens is focusing more on customer experience
With more buyers turning first to LLMs to find products and solutions, Laura Ness Owens, CMO of Bobcat is focusing more on customer experience
AI Summary
As buyers increasingly rely on language models to inform their purchasing decisions, companies are adapting their strategies to meet these changing consumer habits. Laura Ness Owens, the Chief Marketing Officer of Bobcat, is shifting her focus towards enhancing the customer experience in response to this trend.
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