Art Directors Guild Calls Martin Scorsese’s AI Endorsement “A… | HappeningNow.news

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Art Directors Guild Calls Martin Scorsese’s AI Endorsement “A Betrayal”

Amid Martin Scorsese ‘s new role as advisor for AI firm Black Forest Labs , the industry has recently condemned the collaboration.

Source AI Summary Published June 10, 2026 Brief Under 1 min brief
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The Art Directors Guild has publicly criticized Martin Scorsese for his endorsement of an AI tool. The guild views Scorsese's promotion of the generative AI tool Flux as a betrayal of the collaborative nature of filmmaking. Scorsese's new role as an advisor for AI firm Black Forest Labs has been met with industry criticism. The guild's stance suggests that some in the industry see Scorsese's collaboration with the company as a departure from traditional filmmaking practices. The guild's reaction highlights the tension between the potential benefits of AI in filmmaking and concerns about its impact on the creative process.

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