Summary

Nearly three months after its debut, Apple’s MacBook Neo is emerging as an early success story, helping the Cupertino company reach new customers and challenging long-held assumptions about who buys a Mac. Apple shipped 1.1 million MacBook Neo units in the quarter ended March, according to data from market intelligence provider IDC, shared with TechCrunch, ahead of the recent MacBook Air (M5) and MacBook Pro (M5) launches. Those MacBooks shipped over 900,000 and 550,000 units, respectively, in their debut quarters.

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