Apple and Dolby Bringing Dolby Atmos to Live Formula 1 Coverage | HappeningNow.news

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Apple and Dolby Bringing Dolby Atmos to Live Formula 1 Coverage

Apple wants Formula 1 fans to hear the roar of the engines, the squeals of the tires and the chaos of the pit lane as they’ve never heard it before.

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Apple wants Formula 1 fans to hear the roar of the engines, the squeals of the tires and the chaos of the pit lane as they’ve never heard it before. The tech giant is partnering with Dolby Laboratories to bring its Dolby Atmos sound to F1, beginning with the U.S. Grand Prix in Austin, Texas, later this month. The companies are betting that Atmos sound, paired with Dolby Vision, will make the races more exciting and visceral than they have ever been for viewers at home.

Read original at Hollywoodreporter

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