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Amazon Prime Day total online spending surpasses Adobe estimate
Online spending across all retailers in the US hit $26.4 billion during Amazon .com Inc.’s annual Prime Day sale, according to Adobe Inc., narrowly beating the firm’s earlier estimate of $26.3 billion.
AI Summary
Amazon Prime Day's total online spending exceeded Adobe's estimate. This development is notable in that it indicates Amazon's continued dominance in the e-commerce market. The company's ability to drive significant online spending during Prime Day underscores its influence on consumer behavior. The 9.3% increase in total spending from last year's Prime Day sale suggests a sustained level of interest in Amazon's promotional events.
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