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A24 Will Survive the AI Backlash, but Some Are Convinced the Company Has ‘Sold Its Soul’
A24 got its first taste of artificial intelligence backlash in 2024 when it released AI-generated posters for “Civil War,” then its most expensive release to date.
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AI Summary
A24's partnership with Google DeepMind has sparked controversy among its loyal fan base. The company's decision to invest $75 million in AI workflow tools has led some to question its commitment to independent filmmaking.
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