AI Summary

The Pokémon Company announced plans to open its first permanent retail store outside Asia in London, slated for launch by 2029. The new shop will join earlier pop‑up locations that have appeared in the city, such as a temporary store at the Natural History Museum earlier this year and others tied to the Pokémon European International Championships. Like those pop‑ups, the permanent London outlet will carry exclusive merchandise, and the company indicated additional permanent stores will follow in other non‑Asian markets.

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