AI Summary

Jake Kurtz, founder and CEO of Tampa‑based social media agency Brick Media, sought a better work‑life balance in late 2022 and proposed a four‑day workweek. After observing European experiments, he started a 90‑day pilot in January 2023 that gave employees Fridays off while keeping salaries unchanged. By April 2023 the schedule was made permanent. Three years later, Brick Media’s revenue is reported to be up roughly 160% compared with pre‑pilot levels. The company attributes the growth to the sustained four‑day workweek policy.

AI summaries can be wrong sometimes—always verify important details using the source article.