Business & Economy · 39 views
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
Business & Economy 
Story intelligence
Coverage Single outlet Single-outlet story
Views 39 Community interest
Brief read Under 1 min brief 21 words
Summary
Brands cash in as fans buy small, affordable pieces of their idols' lives, even if those items are not direct endorsements.
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Part of Haaland coverage 66 tracked stories
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