Business & Economy

A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities

Brands cash in as fans buy small, affordable pieces of their idols' lives, even if those items are not direct endorsements.

Source Fortune AI Summary Updated 1h 47m ago

Story intelligence Beta

Freshness Fresh Updated 1h 47m ago

Confidence Checking

Coverage Checking

Views New Be the first to read

Read time 1 min ~21 words

AI Summary

Brands cash in as fans buy small, affordable pieces of their idols' lives, even if those items are not direct endorsements.

AI summaries can be wrong sometimes—always verify important details using the source article.

HAPPENING NOW