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$970 million Pacsun CEO says Gen Alpha and Gen Z are ‘greatly misunderstood’—so she made a board of 13- to 22-year-olds to give her advice
Bosses and senior staffers often moan about how young professionals are disengaged and lack initiative .
AI Summary
Pacsun CEO Brieane Olson says Gen Z and Gen Alpha are “greatly misunderstood” and has formed an advisory board of 13‑ to 22‑year‑olds to give the fashion retailer direct input. Olson highlighted the need to include younger perspectives after Pacsun reported $970 million in sales last year. The youth board is intended to inform the company’s strategy moving forward.
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