Heat pump uptake is on the rise in Europe, as consumers take their energy bills into their own hands. Europe, which already experienced high gas prices and energy shortages after Russia invaded Ukraine in 2022, is now experiencing widespread energy shortages and soaring prices due to the ongoing turmoil in the Middle East, sparked by the February U.S.-Israeli attack on Iran. While governments across the region have been investing in the deployment of more renewable energy capacity in recent years, most consumers still rely heavily on gas for heating…

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